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Holly Willoughby's daughter is a big fan of Squishmallow toys - and they're a hit on social media

The adorable Squishmallow toys are trending on TikTok - and Holly's daughter loves them too

Holly Willoughby just revealed that her daughter is a big fan of the Squishmallow toys - and she's not alone, the adorable soft toys have become a TikTok sensation.

Holly shared on Wednesday's episode of This Morning in a segment with Steve Wilson that her daughter Belle, 11, loves the popular cuddly toys.

The Squishmallow toys have been trending for some time now, and are a hit with both kids and adults thanks to their cute appearance and variety of designs. The toys generally cost between £10-£30, and they're available to shop on Amazon…

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Squishmallow 12" Plush Toy, £16.99, Amazon


The trending toys come in a soft plush design, with a huge selection of sizes and styles to choose from including cats, monkeys, shells and more. The Squishmallows are great for collecting - and we think they'd make the sweetest gift for kids. 

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The toys have racked up glowing reviews from Amazon shoppers. One happy customer wrote: "We love it. They are addictive to cuddle and squeeze. Not a big of soft toys and neither is my daughter, but this is clearly different. It's more like a pillow." Another added: "Super cute. Bought for a child, it's super soft and squishy as expected, and it retains shape after being squashed."

Squishmallow 7.5" Dog Plush Toy, £29.99, Amazon


Holly shares three children with her husband Daniel Baldwin, Harry, 13, Belle, 11, and Chester, eight. The 41-year-old generally keeps her kids out of the limelight, occasionally sharing photos of her family with her children's faces covered.


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